INFORMESE: Making True Analytics Happen

Sergio Gutierrez, President
The year was 1993; the internet had just started to take root, and digitalization was in its nascent stages. Leveraging these newfound technology goldmines, business organizations were expanding their data pods rapidly. However, most of this data—owing to the lack of effective analytics tools—were not getting utilized to its utmost potential.

At this juncture, three graduates from a university in Colombia, set out to develop and deliver robust analytical capabilities that would solve the data utilization challenges for the business organizations. Their efforts began with the representation of a statistical package for social sciences (SPSS) software in Colombia, which later became the foundation for INFORMESE—a firm dedicated to its effective solutions for the management and analysis of data and information.

INFORMESE (a Spanish word) that loosely translates to ‘being informed,’ is the basis on which the company delivers its solutions. By helping clients take complete control of the data in their organization, INFORMESE fosters data-driven decisions that produce sustainable outcomes. “As a result, the data that would otherwise remain underutilized can now be leveraged for driving their businesses forward,” highlights Sergio Gutierrez, president of INFORMESE.

To make all this possible, the company implements a unique engagement model called ‘Analytical Journey.’ As per this model, analysis is not about technology; it is the process of identifying and understanding what lies behind the problems in order to be able to solve them. So, INFORMESE starts by finding out the underlying problem in the clients’ business challenges and needs, utilizing which, they define those business needs in terms of analytical problems to solve. Once those problem statements are laid out, INFORMESE defines the infrastructure for visualizing results and implementing solutions for the identified problems. “We combine mathematics, statistics, and advanced analytics, with the implementation of descriptive statistical models and artificial intelligence, in addition to the knowledge of each organization and sector possesses to lead our clients to find the answer for the concept of business challenges, besides data challenges,” opines Gutierrez. “We always solve business problems with the end-user in mind. So much so that we are always inclined to go the extra mile if that leads us to discover the proper solutions that address our client’s problems.”

To best explain how these capabilities help INFORMESE’s clients, Gutierrez shares two instances where INFORMESE helped its clients move ahead of its competitors. On one occasion, a nationwide departmental store in Mexico— Coppel—sought INFORMESE’s help in revamping the insurance, savings, investment, formal bank credit, and pension services for its purchasers. INFORMESE assisted this organization in defining and implementing analytical risk models in order to improve the efficiency of granting loans by processing large amounts of customer information and analyzing consumer behavior.


We combine mathematics, statistics, and advanced analytics, with the implementation of descriptive statistical models and artificial intelligence, in addition to the knowledge of each organization and sector possesses to lead our clients to find the answer for the concept of business challenges, besides data challenges


As a result, Coppel had a robust loan approval process up and running in less than an hour. The client was able to analyze its applicants’ consumption variables and integrate high-volume data technology to streamline the entire process.

And on another occasion, INFORMESE leveraged its proven ability to support the Colombian Institute of Family Welfare (ICBF). The company developed a model for characterizing families in La Guajira, Northern Columbia, to facilitate access to and targeting the most vulnerable of government-commissioned programs and services. By integrating IBM’s data mining and text analytics software application, SPSS Modeler, with INFORMESE robust statistical package, the client was able to carry out geo-referencing without any hassle. Thus, it helped the client to identify graphical needs vs the coverage of care by mobilizing state cross-industry deliveries and the territorial unit, starting with the identification of vulnerable populations and targeting them according to the programs.

With such success stories under its hood, the company has grown in ranks from its humble beginnings—a time when analytics was nothing—to becoming the torchbearer for the entire industry today. INFORMESE is now looking to add more capabilities in the field of data analytics. The company’s vision is to further strengthen its presence in Central America and other different countries, namely Colombia, Ecuador, Mexico, Peru, and Venezuela. At the same time, INFORMESE wants to focus on the future of organizations and manufacturing sectors through analytics. “To this end, we will continue to analyze data, identify trends, predict threats and opportunities, and implement advanced technologies and analytical models to drive our customers’ success,” concludes Gutierrez.

Company
INFORMESE

Headquarters
Bogota, Colombia

Management
Sergio Gutierrez, President

Description
INFORMESE is a firm dedicated to its effective solutions for managing and analyzing data and information. The company implements a unique engagement model called ‘Analytical Journey.’ As per this model, analysis is not about technology; it is the process of identifying and understanding what lies behind the problems in order to be able to solve them. So, INFORMESE starts by finding out the underlying problem in the clients’ business challenges and needs, utilizing which, they define those business needs in terms of analytical problems to solve. Once those problem statements are laid out, INFORMESE defines the infrastructure for visualizing results and implementing solutions for the identified problems